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Designer Biography

“Theory was founded in 1997 on the principle that women wanted to feel comfortable and sexy in modern clothing. In Theory, the principle seemed obvious, but it was unrealized at the time. There were many designers making either sleek, clean silhouettes or comfortable, reasonably priced separates. But there were no fashion brands in America doing both.

Theory defined its customer as the intelligent, active, and fashion-savvy woman.” …Read More