"Upbeat," "joyful," and "artsy" come to mind when describing Marni, the Italian label that has been designed by Consuelo Castiglioni since it was launched in 1994. Marni stemmed from Castiglioni's husband's family fur business and is still very much a family company, with husband Gianni running the brand as CEO and daughter Carolina operating the online store. The line is known for quirky, feminine combinations of bright colors, bold graphic patterns, elaborate fantasy prints, and natural textures, including many furs. The result is an offbeat, funky aesthetic that remains elegant and wearable. It's a look that can be carried off by a broad age spectrum of women. Marni's goal is to consolidate its position as a leading fashion brand, crafting holistic collections for markets that have become more receptive to innovative Italian design. The company continues to expand, thanks to its strategic focus on developing Marni products to their full potential. Each season Marni's collections are the result of a product development research philosophy centered on quality enhancement, research and innovation.