"In 1994, Gela Nash-Taylor and Pamela Skaist-Levy, while both residing in Pacoima, California, decided to create their own fashion label. Their aim was to create a label equal to that of other major labels, but to be more affordable to the general public (this is no longer the case,with most of their apparel priced at more then $200 USD). Their line, which they called "Juicy Couture," was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Taylor and Levy did not have much money with which to start their label, thus leading to a slow start-up of the company.
In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with "Madge" embroidered on it (Juicy Couture rarely uses "Madge" on their clothing anymore). Madonna was seen wearing the tracksuit, and the company became a success almost instantly. Juicy Couture was a very limited brand, being available at very few locations such as Neiman Marcus (the company did not establish exclusive boutiques and flagship stores until the late 00's). Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand." - Wikipedia.com