Once every six months the runways of New York, Milan, Tokyo, and Paris are flooded with new creation from some of the worlds brightest and most talented fashion designers. Glamorous dresses, exotic bags, and magical shoes (so high we can only dream about walking in them), parade up and down the catwalks inspiring an elite group of editors and buyers; responsible for determining the so called "trends" of the season. Fashionistas worldwide oogle over the thought of draping themselves in the most current accouterments from designers such as Missoni, Givenchy, and Yves Saint Laurent. And yet, at the end of the day, when the tents come down, and all the models are fast asleep in their beds, the majority of us still prefer to hit the streets in our favorite pair of jeans.
Jeans were first developed by Levi Strauss and his partner Jacob Davis, as a workman's pant during the California Gold Rush in 1873. The durability of denim combined with duos patented rivet reinforcements made the Levi's jeans widely popular among the workforce in the 1800's, but it took almost 90 more years for denim to take off as a fashion staple. It's adoption is credited to the baby-boomers, who in the 1960's started working denim into their everyday wardrobes. Since then denim has morphed into a multi billion dollar industry, and is now produced by thousands of brand name labels to include everyone from the Gap, to Seven for All Mankind. Denim is quite possible, the most persistent trend of all time, rightfully considered to be the foundation on which most wardrobes are built. And thanks to its great versatility in color, style, fit, and design everyone can wear denim and still express their own unique style and individuality. Continue reading