In July 2008, Current/Elliott was born when the stylist duo of Emily Current and Meritt Elliott met with friend and visionary Serge Azria. The two parties learned they shared a similar vision of a new denim concept. With Serge’s tremendous expertise and passion for the globally innovative ideas and organically inspired projects, coupled with the girl’s original style, a magical alliance was born.
Serge Azria, CEO, owner and Creative Director of Current/Elliott is an intuitive entrepreneur who strives to make a difference. Serge immerses himself in every collection and business venture.He seeks to harmonize innovative ideas, fresh talent and unique concepts resulting in a beautifully tailored product. For over a decade, Emily and Meritt have been styling as a team for top publications and celebrities alike. Emily and Meritt share a fresh and fearless aesthetic. They believe in individuality, dressing without rules and mixing high and low with confidence and flair. As creative directors, they work with an expert team to see their distinct point of view and denim dream come to life.
Current/Elliott pieces are the perfect timeless fashion piece and give a pleasant alternative and breath of fresh air to an American classic. Each unique piece is truly such and feels as though it’s had a century of wear. As with vintage, Current/Elliott promises to love and be loved for years to come and transcend denim trends with it’s everlasting aesthetics.