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Agnona - Designer Biography

"Nature as a source of inspiration, a wealth of materials and colors, a point of departure for a project founded on authenticity and beauty. This is what led Francesco Ilorini Mo to set up Agnona in 1953, driven by a consuming passion for knowledge, left his valleys to travel across Australia, Peru and China 'looking for the best places to farm wool, cashmere, alpaca and vicuna'. The key constant throughout the life of Ilorini Mo has been his vocation for excellence, which enabled him to become a supplier of fabrics to couturiers like Dior, Balenciaga, Yves Saint Laurent and Valentino and then a producer of fashion. This was the birth of the Agnona style, whose contemporary flavor and simple models (still strikingly modern today) gained aspirational status in the collective imagination and a place of honor in the history of fashion.

Zegna Group immediately believed in Ilorini Mo's project, it understood its huge creative force and decided to support it, thus giving rise to an extraordinary partnership that resulted in the Group taking over Agnona in 1999. This gave the brand a new strength as it opened prestige boutiques in the world's most exclusive shopping locations." - Agnona.com.